This was an interesting project that aimed to raise the bar visually, using tilt-shift photography and parallax scrolling to create more attention grabbing headers. I was wary of implementing some of the intended features, being well aware of the resulting performance issues. After some initial experimentation with a complex scrolling homepage, we rightly decided to remove these effects as they were distracting and made the site more confusing to use.
The initial front-end build was designed for larger screens, and so was constrained in a fixed-width container. However, we knew that phase 2 of the project would be to make it responsive, so all the coding decisions for internal layouts were built with future flexibility in mind.
As the project progressed, many of the original features were simplified further or dropped completely, so some of the most interesting things we built didn’t get used. This is always a little disappointing, but these were the right decisions to make and resulted in a more focused end-user experience.