Soup tragedy

A perk of working from home is the ability to make a nice lunch. Winter blues call for warming soups and the good old Campbell’s Condensed always goes down a treat with some crusty white doorsteps. But shock horror today! The label had changed and slapped over the classic red and white band was an ugly swatch: “Soon to be Batchelors”.

Batchelors will only ever make me think of grim, salty, dusty cup-a-soups that my mum subjected me to as a kid, not the lovely thick and creamy Campbells that Makes Double. This is a soup tragedy!

So many icons of 20th century culture are being swallowed up, rebranded, rebooted, renewed – and often to the detriment of the product in question. Will there be anything left for us to remember in ten years? Twenty?

Luckily, further investigation reveals that Batchelors won’t be changing the recipes and as they haven’t actually bought the brand, we might yet see Campbells on the label again in 2013.

I wonder by how much this will increase the value of Warhol’s classics?